Up, Up, Down, Down, Left, Right, Left, Right, B, A, Start

As head of Spring Creek UK, I worked with sister agency UM London and Xbox to create a hidden ad campaign aimed at hardcore gamers. Nine hidden keycode ads representing three launch titles for Xbox One ran across all major gaming sites in the UK as part of an integrated display and social media launch campaign. The ads used Flashtalking's web capture technology to capture a full-screen image of each website - allowing the page to morph into an explosive highly engaging ad experience. We created ads that users sought out, tapping right into their gamer mindsets.