Ron Schott Ron Schott

Brand Marketing in the AI Era

According to Statista, over 100 million people use ChatGPT weekly. A 2024 survey from Gartner found that 56% of Gen Z and Millennials have used a generative AI tool to assist in a purchase decision. That’s not a trend—it’s a tectonic shift in how people search, shop, and interact with brands.

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