Brand Marketing in the AI Era
According to Statista, over 100 million people use ChatGPT weekly. A 2024 survey from Gartner found that 56% of Gen Z and Millennials have used a generative AI tool to assist in a purchase decision. That’s not a trend—it’s a tectonic shift in how people search, shop, and interact with brands.
An Elder Millennial Walks into a Job Interview…
So, an elder millennial walks into a job interview… My thoughts, frustrations, and coming to terms with the changing norms of today’s job market.