From Guesswork to Gut + Data: Using AI to Fine-Tune Campaign Targeting and Personalization

Remember when targeting a campaign meant picking “Adults 25–54” and hoping for the best? Yeah, it’s 2025. We can do better.

AI helps turn fuzzy personas into real signals. Tools like Clearbit, Mutiny, and even your own CRM data can feed into models that tell you who is engaging, why, and what to serve next.

Want to show different headlines to first-time visitors vs. return customers? Easy. Want to automatically rotate creative based on performance trends? Already done.

The trick is: you still decide what matters. AI can serve up the patterns, but you bring the intuition, brand tone, and strategic intent. It’s not mind reading—it’s mind assisting.

Yes, you can still follow your gut. Just make sure your gut has good data in it. Like tacos and audience segmentation.