Automating the Boring Stuff: Where AI Frees Marketers to Be More Strategic

Look, marketing is 10% creativity and 90% copying/pasting between spreadsheets. Or at least it was—until AI started helping us clean up the mess.

AI isn’t here to take over your campaigns. It’s here to take out the digital trash. Think asset tagging, performance summaries, keyword expansion, and yes, even writing that one-slide summary your boss insists on 20 minutes before the meeting.

You can use Zapier to automate reporting between platforms, or Supermetrics to pipe your campaign data into dashboards without the tears. Tools like Grammarly or Notion AI help polish up internal decks that read like legal disclaimers.

Want to summarize 47 rows of feedback from your agency? AI can do it in seconds. Now you can spend that time actually fixing the landing page instead of hunting down who said “needs more punch.”

Best part? AI doesn’t get tired of the grunt work. You do. Let it do the dishes so you can cook.